Kyle Wegner
Marketing Expertise
With nearly two decades of marketing & advertising experience across high-stakes industries, I blend strategic consumer-centric thinking with data-driven execution. My path has been shaped by diverse sectors where clarity and impact are paramount.
Core Capabilities
Brand Strategy
Defining identity and positioning for market leaders.
CRM & Loyalty
Fostering deep, lasting customer connections.
Omnichannel Growth
Seamlessly integrating experiences across all platforms.
Data Analytics
Translating complex datasets into actionable insights.
Industry Vertical Experience
CPG
Driving brand preference & purchase for premier brands like P&G and Altria through omnichannel strategy.
Financial Services
Navigating complex regulations to deliver customer-centric digital banking experiences for Wells Fargo and Equifax.
Pharmaceutical
Synthesizing clinical data into patient-first narratives for Lilly and Merck that build trust and drive outcomes.
US Army
Built our strategic practice from the ground up at RAPP to support national recruiting efforts that use connected CRM for diverse US Army prospecting.
Retail
Optimizing customer journeys and digital experiences for 7-Eleven and AT&T to increase conversion and lifetime value across storefronts.
Technology
Bridging the gap between engineering and end-users for Samsung with intuitive product communication design.
Open to Work
I am currently available for new professional engagements. Here is how we can collaborate to drive impact for your organization or project.
Strategic Consulting
High-level marketing and product roadmaps designed for sustainable growth.
Freelance Projects
On-demand strategic support at leadership & individual contributor levels.
Board Positions
Lending strategic oversight and industry expertise to mission-driven boards.
Fractional Leadership
Acting CMO, Product Head or similar leadership for nimble teams needing executive-level guidance.
Advisory Roles
Ongoing guidance for founders navigating the intersection of tech and marketing.
Speaking & Workshops
Engaging sessions on brand strategy, indie development, and digital innovation.
Audit & Assessment
Deep-dive evaluations of current marketing tech stacks and brand performance.
Executive Coaching
1-on-1 mentorship for marketing leaders looking to sharpen their technical edge.
Indie Projects
Declarative App
A communication app designed to help caregivers and support teams connect more effectively with PDA Autistic individuals.
PDA Your IEP
A support toolkit empowering families to advocate for educational accommodations tailored to PDA profile autistic children.
Watch Match
A family-friendly media discovery tool that matches viewing preferences across the household to surface shows and movies everyone agrees on.
A Little More About Me
I believe that great marketing isn't just about selling—it's about telling stories and creating utility. This same philosophy guides my app development. I build tools that solve real problems, designed with the user at the very center. Whether it's crafting a national brand campaign or pushing code for a niche productivity tool, my goal is always the same: clarity, beauty, and impact.